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The Value of Independent 3rd Party Verification

Jul 23, 2018

The Value of Independent 3rd Party Verification

There’s no doubt that it is a competitive marketplace. It is increasingly difficult – yet very important – to differentiate one’s business from all the self-proclamations of greatness, and from the ineffective (and inaccurate) online ratings.

The sad truth: those with the largest marketing budget generally win. That’s why today, more than ever, Third Party Verification is a “must.” And this is where NAOSA is unique and provides an important verification system – which makes joining this organization a “must do” at only $19/month (risk free – no commitment, no obligations).
Let’s review the three classifications of verification methods:

1. First-party verification: “I’m #1 because a say I am!”

This is a very common method – and is the easiest! – found across every industry. It is a self-declaration: “I am the top person in my field because I meet the criteria which I have defined, and therefore I can say that I am the top person in my field.” Think, I am the #1 (Real Estate Agent, Insurance Agent, Attorney…) in the area, country or world! Many industries are plagued with this verification method. Although self-defined, consumers often buy into this claim.

2. Second-party verification: provided by the company that provided training.

This takes place when a company or industry creates its own verification program for candidate verification: “I am the best at what I do because I meet the criteria defined by the organization that provided my training.” There may be conflicts of interest with this verification – whoever provided the training for the company is the one who decides the criteria has been met.
Even if no conflict exists, claims made by second party verification often fall on deaf ears by consumers. I would say the majority of companies say they are the best or their people are the best or most ethical.

3. Third-party verification: utilizes a defined standard.

This is the verification to look for – and the one provided by NAOSA. This confirms that a product, process or service meets a defined standard: “I am a vetted member of the National Association of Senior Advocates because I meet the criteria defined by an impartial association that maintains a universal standard.”
Would verification by a third party help your business? The answer is almost surely “yes”. Contact us today for more information on how to become a vetted, verified member of the National Association of Senior Advocates.

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