Consumer Guides
Get access to NAOSA’s exclusive Consumer Guides that cover 12 industries and assist you in making an informed decision before making a purchase.
NAOSA Consumer Guides and Gold Standards of Professional Practice™
The NAOSA Consumer Guides and Gold Standards of Professional Practice™ are guides created by NAOSA and various industry experts to assist you in making an informed decision before making a purchase. We went on a five-year (and ongoing) mission to research industries that serve older adults and interview professionals in those industries. Our goal:
Develop guidelines that are both pro consumer and pro ethical business
Ensure consumers have a non-biased source of information before purchasing
Attract honest professionals who have a client first business philosophy
The NAOSA Gold Standards of Professional Practice™ are not a replacement for current laws and regulations. They are designed to be an additional tool to assist consumers in making an educated purchase. Be sure to review all the NAOSA Gold Standards of Professional Practice™ before making a buying decision.

NAOSA Consumer Guides and Gold Standards of Professional Practice™
The NAOSA Consumer Guides and Gold Standards of Professional Practice™ are guides created by NAOSA and various industry experts to assist you in making an informed decision before making a purchase. We went on a five-year (and ongoing) mission to research industries that serve older adults and interview professionals in those industries. Our goal:

Develop guidelines that are both pro consumer and pro ethical business
Ensure consumers have a non-biased source of information before purchasing
Attract honest professionals who have a client first business philosophy
The NAOSA Gold Standards of Professional Practice™ are not a replacement for current laws and regulations. They are designed to be an additional tool to assist consumers in making an educated purchase. Be sure to review all the NAOSA Gold Standards of Professional Practice™ before making a buying decision.
CONSUMER GUIDES
Be Sure to Review All the NAOSA Gold Standards of Professional Practice™ Before Making a Buying Decision
Simply click on the industry to access the Consumer Guide
CONSUMER GUIDES
Be Sure to Review All the NAOSA Gold Standards of Professional Practice™ Before Making a Buying Decision
Simply click on the industry to access the Consumer Guide

NAOSA Guarantee
NAOSA requires members to act in utmost good faith when working with clients. Members must agree to work under “the fiduciary standard” and act in a way that the member reasonably believes to be in the best interest of the client. In addition to compliance with all federal and state regulations, each professional member of the National Association of Senior Advocates must follow and act in accordance with a standard of guidelines called the NAOSA Gold Standards of Professional Practice™.
The NAOSA Gold Standards have been created by professionals in their specific fields. The NAOSA Gold Standards strive to eliminate any gray areas that may exist in various business practices. Although these gray areas may be legal in many cases, NAOSA experts agree that they generally do not serve the best interest of the consumer.
The NAOSA Gold Standards of Professional Practice™ also strive to offer transparency in various professions, and aim to educate consumers on the various business models of these professions. Consumers must have information to make an educated decision when considering a specific product or service.
Members who are found not in compliance with these standards will be censured, with membership subject to revocation.
NAOSA Guarantee

NAOSA requires members to act in utmost good faith when working with clients. Members must agree to work under “the fiduciary standard” and act in a way that the member reasonably believes to be in the best interest of the client. In addition to compliance with all federal and state regulations, each professional member of the National Association of Senior Advocates must follow and act in accordance with a standard of guidelines called the NAOSA Gold Standards of Professional Practice™.
The NAOSA Gold Standards have been created by professionals in their specific fields. The NAOSA Gold Standards strive to eliminate any gray areas that may exist in various business practices. Although these gray areas may be legal in many cases, NAOSA experts agree that they generally do not serve the best interest of the consumer.
The NAOSA Gold Standards of Professional Practice™ also strive to offer transparency in various professions, and aim to educate consumers on the various business models of these professions. Consumers must have information to make an educated decision when considering a specific product or service.
Members who are found not in compliance with these standards will be censured, with membership subject to revocation.
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Free Consumer Scam Alert & Newsletter
Avoid Scams Targeting You & Your Loved Ones
We publicize unethical business practices across a wide range of industries and alert you on the latest scams. Stay safe, get educated, and sign up now!

TESTIMONIALS
What Our Members Say

An independent organization like NAOSA is really needed. It’s so hard to find the right information these days and even harder to find businesses and professionals who I know I can trust. Thank you NAOSA!

Retired CPA
Lakeland, Florida

The NAOSA consumer guides are great. Clear explanations, without all the complex language, is extremely important in helping me make the right decision.

Retiree
Potomac, Maryland

NAOSA has brought me tremendous value when networking with like-minded professionals, it has really helped me stand out from the crowd. I highly recommend it.

NAOSA Member
Austin, Texas

In a world filled with mistrust and spin, honesty and integrity offer a tremendous opportunity for professionals and businesses who do business the right way.

Anthony L. Cinotti, Founder
National Association of Senior Advocates
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