Estate Planning Basics: Wills vs. Trusts
Protecting Your Family, Your Assets, and Your Legacy Estate planning is one of the most important financial and legal...
A national network of independently vetted businesses and professionals serving older adults and their families
We promote ethical business practices and provide resources to help seniors and their families make informed decisions while avoiding scams and unethical practices.
When you choose a NAOSA member, you’re choosing a business or professional that has undergone NAOSA’s vetting process and agreed to uphold our consumer-first standards.
NAOSA brings together professionals and businesses across the industries older adults and their families rely on most—from home care and senior living to legal, financial, insurance, real estate, and other essential services.
Our goal isn’t simply to help you find someone who can provide a service. It’s to give you better information so you can make a more informed decision about who you choose to do business with.
NAOSA Consumer Guides give older adults and their families practical information to help them make informed decisions when choosing a business or professional.
Each guide explains important questions to ask, practices to look for, and potential warning signs to consider before you make a decision.
Our guides are built around the NAOSA Gold Standards of Professional Practice™—the consumer-focused standards NAOSA members agree to follow.
And you don’t have to choose a NAOSA member to benefit from them. We encourage every consumer to use these standards when evaluating a business or professional.
Learn what to look for. Ask the right questions. Make an informed decision.
Scams targeting older adults are constantly changing. NAOSA provides timely scam alerts and practical information to help you recognize new scams, protect your personal information, and avoid becoming a victim.
In a crowded marketplace, consumers and their families want more than a business name—they want confidence in the professionals they choose.
NAOSA gives ethical businesses and professionals a competitive advantage by demonstrating their commitment to consumer-first business practices.
NAOSA members undergo an independent vetting process and agree to uphold the NAOSA Gold Standards of Professional Practice™. Qualified members can use the NAOSA Professional designation and be included in the NAOSA professional directory.
Stand out from the competition by demonstrating that your business has been independently vetted and is committed to putting consumers first.
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Lakeland, Florida
The NAOSA consumer guides are great. Clear explanations, without all the complex language, is extremely important in helping me make the right decision.
Potomac, Maryland
NAOSA has brought me tremendous value when networking with like-minded professionals, it has really helped me stand out from the crowd. I highly recommend it.
Austin, Texas
In a world filled with mistrust and spin, honesty and integrity offer a tremendous opportunity for professionals and businesses who do business the right way.
Founder of National Association of Senior Advocates
Need assistance? Contact NAOSA today. We’d like to hear from you.
Questions? Please contact us.
An independent organization like NAOSA is really needed. It’s so hard to find the right information these days and even harder to find businesses and professionals who I know I can trust. Thank you NAOSA!