Consumer Guide:
Senior Living Consultants/Brokers

NAOSA Gold Standards of Professional Practice™

Senior Living Consultants/Brokers

The goal of the NAOSA Gold Standards of Professional Practice™ in Senior Living Consultants/Brokers is to ensure that the consumer receives the right type of advice and is always referred to the appropriate solution that meets his or her needs.

There are two financial models under which senior housing placement consultants operate:

1. Fee-based Consultants: These companies may include a geriatric care manager, attorney, or other company specializing in senior housing. These consultants charge a fee directly to the client for services rendered.

2. “No-Cost” Consultants: The vast majority of nationally known companies and local consultants are compensated by the actual retirement community. In general, these companies do not charge the client. Instead, they operate as a broker for these communities.

Which Model is Better? It is up to the consumer to choose which is a better option. If a “no-cost” consultant is chosen, the consumer must understand that the consultant does not represent all options in the area. With the exception of NAOSA Members, these consultants may not refer a client to a community that does not offer compensation. On the other hand, the consumer should be careful when dealing with fee-based consultants and should receive a clear understanding of the approximate charge of their services.

Z

Senior living brokers must perform a thorough needs analysis with each client before making recommendations

Z

The broker will provide full disclosure on how the company or individual is compensated

Fee based consultants will give an accurate estimate of the cost of their services prior to performing any work on behalf of the client.

Z

The consultant will always refer a client to a community based on need and not compensation

If a client has a specific need or desire that a NAOSA member consultant and its network of communities cannot fulfill, the member consultant will refer the client to the appropriate resource.

Are you a professional in the senior living/consultant field?
We welcome your constructive input to assist in the protection of all consumers. Please contact us.

NAOSA Gold Standards of Professional Practice™

Senior Living Consultants/Brokers

The goal of the NAOSA Gold Standards of Professional Practice™ in Senior Living Consultants/Brokers is to ensure that the consumer receives the right type of advice and is always referred to the appropriate solution that meets his or her needs.

There are two financial models under which senior housing placement consultants operate:

1. Fee-based Consultants: These companies may include a geriatric care manager, attorney, or other company specializing in senior housing. These consultants charge a fee directly to the client for services rendered.

2. “No-Cost” Consultants: The vast majority of nationally known companies and local consultants are compensated by the actual retirement community. In general, these companies do not charge the client. Instead, they operate as a broker for these communities.

Which Model is Better? It is up to the consumer to choose which is a better option. If a “no-cost” consultant is chosen, the consumer must understand that the consultant does not represent all options in the area. With the exception of NAOSA Members, these consultants may not refer a client to a community that does not offer compensation. On the other hand, the consumer should be careful when dealing with fee-based consultants and should receive a clear understanding of the approximate charge of their services.

Z

Senior living brokers must perform a thorough needs analysis with each client before making recommendations

Z

The broker will provide full disclosure on how the company or individual is compensated

Fee based consultants will give an accurate estimate of the cost of their services prior to performing any work on behalf of the client.

Z

The consultant will always refer a client to a community based on need and not compensation

If a client has a specific need or desire that a NAOSA member consultant and its network of communities cannot fulfill, the member consultant will refer the client to the appropriate resource.

Are you a professional in the senior living/consultant field?
We welcome your constructive input to assist in the protection of all consumers. Please contact us.

CONSUMER GUIDES

Be Sure to Review All the NAOSA Gold Standards of Professional Practice™ Before Making a Buying Decision

Simply click on the industry to access the Consumer Guide

Auto and Home Insurance Owners

Home Care & Assistance

Insurance & Investments

Legal
Professionals

Long-Term Care Insurance

Medicare Supplement & Medicare

Real
Estate

Reverse
Mortgage

Advantage
Insurance

Senior Living Communities

Home Improvement / Home Repair

Senior Living Brokers/Consultants

CONSUMER GUIDES

Be Sure to Review All the NAOSA Gold Standards of Professional Practice™ Before Making a Buying Decision

Simply click on the industry to access the Consumer Guide

Auto and Home Insurance Owners

Home Care & Assistance

Insurance & Investments

Legal
Professionals

Long-Term Care Insurance

Medicare Supplement & Medicare

Real
Estate

Reverse
Mortgage

Advantage
Insurance

Senior Living Communities

Home Improvement / Home Repair

Senior Living Brokers/Consultants

NAOSA Guarantee

NAOSA requires members to act in utmost good faith when working with clients. Members must agree to work under “the fiduciary standard” and act in a way that the member reasonably believes to be in the best interest of the client. In addition to compliance with all federal and state regulations, each professional member of the National Association of Senior Advocates must follow and act in accordance with a standard of guidelines called the NAOSA Gold Standards of Professional Practice™.

The NAOSA Gold Standards have been created by professionals in their specific fields. The NAOSA Gold Standards strive to eliminate any gray areas that may exist in various business practices. Although these gray areas may be legal in many cases, NAOSA experts agree that they generally do not serve the best interest of the consumer.

The NAOSA Gold Standards of Professional Practice™ also strive to offer transparency in various professions, and aim to educate consumers on the various business models of these professions. Consumers must have information to make an educated decision when considering a specific product or service.

Members who are found not in compliance with these standards will be censured, with membership subject to revocation.

NAOSA Guarantee

NAOSA requires members to act in utmost good faith when working with clients. Members must agree to work under “the fiduciary standard” and act in a way that the member reasonably believes to be in the best interest of the client. In addition to compliance with all federal and state regulations, each professional member of the National Association of Senior Advocates must follow and act in accordance with a standard of guidelines called the NAOSA Gold Standards of Professional Practice™.

The NAOSA Gold Standards have been created by professionals in their specific fields. The NAOSA Gold Standards strive to eliminate any gray areas that may exist in various business practices. Although these gray areas may be legal in many cases, NAOSA experts agree that they generally do not serve the best interest of the consumer.

The NAOSA Gold Standards of Professional Practice™ also strive to offer transparency in various professions, and aim to educate consumers on the various business models of these professions. Consumers must have information to make an educated decision when considering a specific product or service.

Members who are found not in compliance with these standards will be censured, with membership subject to revocation.

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TESTIMONIALS

What Our Members Say

An independent organization like NAOSA is really needed. It’s so hard to find the right information these days and even harder to find businesses and professionals who I know I can trust. Thank you NAOSA!

Retired CPA

Lakeland, Florida

The NAOSA consumer guides are great. Clear explanations, without all the complex language, is extremely important in helping me make the right decision.

Retiree

Potomac, Maryland

NAOSA has brought me tremendous value when networking with like-minded professionals, it has really helped me stand out from the crowd. I highly recommend it.

NAOSA Member

Austin, Texas

In a world filled with mistrust and spin, honesty and integrity offer a tremendous opportunity for professionals and businesses who do business the right way.

Anthony L. Cinotti, Founder

National Association of Senior Advocates

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